Although, there are many necessities of being a quality, real estate agent, one of the things, often – overlooked, is how, they will actually, SHOW the specific house. After all, agents only earn – their – keep, when/ if, they make a difference, for the better, in terms of marketing, and selling, any house, they represent! The next time you observe, for example, an Open House, observe, how someone shows the property, and interacts with potential, qualified buyers. Does he balance, the usual, with the unusual, so, he not only uses the time – tested techniques, and ways, but, thinks, outside – the – box, to customize his presentation/ showing, to demonstrate/ illustrate its specific strengths and possibilities? With that in mind, this article will attempt to, briefly, review, consider, examine, and discuss, using the mnemonic approach, what this means and represents, and why it matters.
1. Service/ serving; sustainable; solutions; system; strengths/ stronger: An agent must provide the finest degree of excellence, and service/ representation, to his clients! Consider, whether you are serving this client’s best interests, needs, and priorities! How will a particular agent’s system, make a quality difference? How will he show, the property, to its best advantage, pointing out the strengths, and making the process, and possibilities, stronger, consistently? Will the solutions be, both, relevant and sustainable, and how will he, truly, serve his client?
2. Honesty; honorably; head/ heart; house/ home: Agents owe their clients, genuine honesty, and honorably, represent the best interests of them, rather than any personal agenda, and/ or, self – interest! They balance, the logical, physical aspects of selling and representing, with the emotional ones, in a head/ heart ratio! While they show a house, the art, is conveying how a prospective buyer, might visualize it, as their home!
3. Open Houses; options; opportunities: Different agents conduct Open Houses, differently! Some seem to go through the motions, and are, merely, there, while, owners are better served, when someone, uses these events, to enhance interest, and attention, and makes a connection, with attendees, especially those, who are serious, potential, qualified buyers! They point out the key options, as well as the opportunities, the subject property, possesses, and the possibilities, beyond what some, may be ready to easily, visualize!
4. Winning (features); wants/ wishes; where: What are the winning, most attractive (to others) features of a house, and how is the best way, to highlight, them? One must identify, understand, and know, what their client wants, and align that, with what, a prospective buyer, wishes for, and seeks. Is where the house is located, in terms of neighborhood, block, conveniences (to shopping, transportation, etc), relative safety of the area, and convenience to transportation, a positive, motivating factor, or a distraction?
If you hope to sell your home, it is wise, to SHOW it, to the best of its possibilities! Choose wisely, because, who you hire, often, makes lots of difference!